STRAWBERRY VERSION OF 'APPLE ALE' DUE FOR US LAUNCH THIS FALL ‘Flavored alcohol is on fire’, MillerCoors CMO on new Redd’s Apple Ale strawberry launch 20-Jun-2013 By Ben BOUCKLEY Miller Coors says it plans to launch a strawberry version of Redd’s Apple Ale in the US this Fall, with one top company executive noting that flavoured alcohol and malt-flavored beverages are ‘on fire’ as a category.